The VisiStat Difference
VisiStat is unique in that it was first and foremost developed to make Web analytics easy to understand and simple to visualize. VisiStat was conceived from the desire to make Web analytics available and easy to interpret for everyone, from the new site owner or novice marketer, to a professional diagnostics expert.
It is not fair to compare contemporary analytics service providers, such as freestats.com, Webtrends or websidestory, with VisiStat because, although they are also analytic services, there are such significant differences that there really is no accurate comparison. To understand better, read about some of VisiStat’s differences and strong points:
- VisiStat’s report interface and style were designed from the ground up with a simplistic user interface and reporting structure. VisiStat’s reports are extremely in-depth, but layered in such a manner that allows a general overview of information, with the ability to drill deeper into different areas by simply clicking “details” on any report. The VisiStat reports start out reporting on a high, general level, but allow you to zoom in to the
individual user level and identify the activity and usage of any single user.
- The VisiStat methodology is entirely based around taking the “tech” out of Web analytics. As easily as anyone can use the Internet to check their e-mail, look up sports scores and view the weather forecast, they can just as
easily understand and learn from the VisiStat reporting. Misunderstood industry terms such as “hits” and “reverse lookup” are simplified into common language such as “Page Views” and “Geographic Location,” allowing the non-technical user to easily comprehend their visitors’ habits.
- Tracking page usage is one of VisiStat’s strongest abilities. The VisiStat system is able to track static pages AND dynamically built pages as well, such as those generated by databased content. This allows any Website
owner to identify not only the page viewed, but also the most popular content presented from that page. From within the Page Popularity report, users are able to “isolate” an individual page and report page views, unique
visitors and a graph of daily details over any date range they select. This is ideal to target marketing campaign effectiveness, down to the individual page level.
- VisiStat’s geographic reporting is very robust, providing easy-to-understand data about visitors and their locations from around the globe, broken down to the city level. And, through the interactive map,
users can zoom all the way to the street level of that city.
- VisiStat has enhanced search engine tracking capabilities that include reporting on the top seven search engines and the ability to track keywords used to arrive at the user’s site, no matter what the keyword source may be.
With such data users are able to report on their Top Ten keyword usage, build custom reports based on the keywords they want to track, and then trend those keywords with an interactive keyword mapping tool.
- VisiStat is a real-time, hosted solution that utilizes “snippet” technology, which ensures 100% accuracy. Unlike log files, which can record erroneous and unwanted statistics, VisiStat collects data only on real
users. The VisiStat snippet technology is not subjected to spiders or bots, and is still able to track visitor usage, including pages served by proxy servers.
VisiStat, Inc.
VisiStat, Inc. is the first on-demand Web analytics provider to focus on complete Website management and online marketing performance. VisiStat continues to be the price-performance leader in real-time site management tools, providing intuitive visual reports specifically designed for Web 2.0 business applications, marketing and Website productivity. VisiStat.com turns Website visitor tracking into actionable business intelligence. A privately held company founded in 2005, VisiStat, Inc., is based in Campbell, CA. Learn more at http://www.visistat.com or call 888-820-9866.
